Multilingual Digital Marketing
In the world of business development and branding, going digital 's all the buzz. So just what is digital marketing and how can we put it to use to grow our businesses?
Online marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, right now, includes websites, social media marketing, radio, television, mobile and also forms of traditionally non-digital media for example billboards and transit signs. Essentially any marketing media that's delivered electronically is considered internet marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing away from the digital marketing umbrella. Still, print ads, unsolicited mail, print directories, billboards and posters are starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web websites, online directories and text codes, traditional promoting almost always has a internet marketing connection.
Why the Focus on Digital Media?
The shift to digital media will be driven by marketing agencies, companies and consumers alike. The ever-increasing demand to indicate quantifiable results makes going digital a goal for the digital marketing agency. Most digital media, including websites, social networking and mobile advertising is much easier to track than traditional marketing media like print advertising.
For businesses, many forms of digital advertising are very low cost. Having a website, engaging customers in conversations through social networking and e-mail marketing are low cost alternatives to print advertising and mail. These digital channels are available to businesses of any size, which help to even the stage for start-ups, small businesses and independent consultants seeking start up business.
For consumers, the short pace of life makes digital advertising absolutely essential. When consumers are needing goods and services, gone are the days of thumbing by having a phonebook to find them. Now, we find our mobile devices or head to our computers for answers - and that we find them fast.
Using Digital Media to develop Your Business and Brand
No matter what size your business is - small or large to medium sized business / enterprise (SMB or SME) - you'll be able to effectively market your business through low-cost digital channels. The muse of your marketing efforts is usually the website. Invest wisely in your website, and be sure it does the following:
Adequately represents your organization and brand (appearance and feel, messaging)
Adequately speaks to your target market
Can be found by searchers ahead search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects with marketing efforts
Our recommendation is that you work with a professional web site design firm that is skilled in web development and search engine optimization. When your website is the foundation from which all other digital channels will lead, it should be considered one of your top business investments.
When you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and repair with customers via social media marketing. If you are truly on the shoestring budget, they are efforts that can be done in-house (by someone together with the proper knowledge) or a low cost by a third party digital marketing agency. Ensure that all of your efforts lead customers to your website where they could fully engage with your company, products and services, and choose the channels through which they contact you.
If you're interested in getting aggressive with search marketing, you can set aside some online marketing dollars for search engine optimisation and pay-per-click advertising. Companies today rely heavily on being obtained online to gain new customers. A standard misconception among business owners is that simply using a website means that customers will find it. Not so. Your website must be built with specific key phrases and phrases, meta data, page content and linking strategies that will help it reach top search rankings.
Because many key term and phrases have stiff competition to get the best search rankings, you will need to supplement your search engines engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, though a little time, effort and instruction, this too can be accomplished in-house, or for a fair cost through an outside online marketing agency.
Beyond e-mail, social media marketing and search engine marketing, you'll be able to venture into a host of other internet marketing efforts. Mobile advertising, radio, television, electronic billboards plus much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie in your foundation - your business website.